2: The personalities required for Jobs A and B are different. Photo from showing paths in the woods splitting and going different ways. Our industry is headed in two directions at once. There are places for both of these people in all companies. We need both of these jobs and the workers who tend to prefer each. That will split the production designers (Job A) from the people who I like to call The Children of Don Norman (Job B). You have to deeply understand people, problems, systems, environments, and more before you can hope to come up with the right/best solutions. R&D, R before D, business and customer intelligence from qualitative research before we shoot for solutions. Job B wants to do 200+ hours of observational and interview research and analysis… or work from it to be research-informed. J ob B is a problem finder and problem solver to look at solid qualitative research (or do the research first) and go from there. We need those solutions! Engineering will get them to the public, and then Marketing can tell us if people like them. Job A is typically an order taker and production designer to “just make wireframes.” Job A might believe that “defining the problem” or “understanding customers” is a day of sticky notes in a design thinking workshop or design sprint.
The Great Correction :) looks like this: 1: There are really two types/buckets of jobs in our CX/UX/UI/XD/whatever-you’re-calling-it world. Expanding from my previous article on my 2-year prediction for how UX has already started splitting and will continue to split…